LinkedIn image sizes: The ultimate guide

Introduction to LinkedIn and visual elements

LinkedIn is a great platform for both professionals and businesses to network, share knowledge and discover new opportunities. Your visual content on LinkedIn, such as images and videos, plays a big role in creating the right first impression. I’d like to share some personal recommendations and tips with you to ensure your profile stands out positively.

Profile pictures

Personal profile

Your profile picture is often the first thing people notice when they visit your LinkedIn profile. That’s why it’s important that it reflects who you are and makes a good impression.

Recommendations for profile pictures

• Recommended minimum size: 400 x 400 pixels
  (LinkedIn’s requirement for clear display on all devices).
• Optimal size: 1200 x 1200 pixels
  (for sharper quality on high-resolution screens and future-proofing your image).
• Format: Square, but the image is displayed in a circular frame. Make sure your face is centered and within the safe area.

Crop your profile picture online

To make sure your profile picture fits LinkedIn’s format perfectly, you can easily crop the image online. This can be useful if your image has extra space around the face, or if you want to make sure your face is centered in the circular frame.

We recommend using the free tool imgonline.tools/crop. It’s fast, simple and requires no installation. Here’s how you do it:

How to crop your image:

💡 Tip: If you’re unsure how the image will look in circle format, you can test it by viewing your image in a small preview. Alternatively, you can upload it directly to LinkedIn and check how it appears in their cropping tool.

Personal tip

I always advise my customers to check how their profile picture looks in both large and small sizes. Often we upload an image that looks great in large format, but when viewed at a smaller size, some of the subtle nuances in our facial expressions can be lost. For example, a small smile in a large image can almost disappear in a thumbnail version, which can change the impression you give. That’s why it’s a good idea to choose an image where the smile is slightly larger so that your kindness shines through regardless of the size.

Remember: Always choose an image that you feel comfortable with and that fits your personality and professional brand.

Cover image

Your background image is a great opportunity to show your personality, highlight your interests or illustrate what industry you work in.

• Recommended size: 1584 x 396 pixels

Tips: Choose an image that represents you or your industry. Avoid text or important elements in the border as they can be cut off on different screen sizes.

Company pages

Logo

Your company logo is a key part of your visual identity on LinkedIn. It needs to be clear and recognizable.

• Recommended size: 300 x 300 pixels
• Format: Square

Background image

The background image on your business profile can be used for branding, promotions or simply to make the page more visually appealing.

• Recommended size: 1128 x 191 pixels
• Tip: Keep the design simple and make sure it reflects your company values and style.

Advertising on LinkedIn

Single image ad

This format is ideal for driving traffic to your website or promoting a specific service.

• Recommended size: 1200 x 627 pixels

Tips: Use clear, high-resolution images and short, concise text to grab attention.

Carousel ad

Carousel ads allow you to tell a story through multiple images or slides.

• Recommended size per image: 1080 x 1080 pixels
• Format: Square (1:1)

Video ad

Videos can be an effective way to engage your audience, but it’s important to use the right dimensions.

• Recommended minimum size: 600 x 338 pixels
• Format: 1:1 or 16:9, depending on your content

Tips for your images

• Use high resolution: Make sure your images are sharp and without pixelation. Feel free to upload images in higher resolution than the minimum requirement to ensure the best possible quality.
• Test the view: Check how your images look on both desktop and mobile to make sure they work on all platforms.
• Keep it simple: Avoid too much text or distracting elements in your images. Let the image speak for itself.

Closing thoughts

The most important thing is that you feel comfortable with the images you choose. Your LinkedIn profile should reflect who you are – both professionally and personally. Trust your gut and choose an image that feels right for you.

I always recommend my clients to check how the image looks in both large and small view. This is important because LinkedIn often displays your image in a smaller format where details and facial expressions can change. For example, a small smile that looks friendly in large format may appear reserved, sour or sad in the small view. Therefore, make sure your expression is clear and distinct, no matter the size.

Make the process easier with online tools

To make it quick and easy to adjust your images to the recommended sizes, you can use tools like Canva or Photoshop. Both platforms allow you to adjust image sizes and crop images to fit perfectly for LinkedIn or other social media.

If you want a simple and free solution, you can use imgonline.tools/crop to crop your image directly in the browser – no software required. To see exactly how to do this, watch the video further up the page where we guide you step-by-step.

By following these tips, you can ensure that your images on LinkedIn always look professional and inviting.

Do you need help getting a new, professional LinkedIn profile picture? Contact me today and let me help you strengthen your visual identity and create an image that presents you at your best.