Your profile picture on LinkedIn is often the first thing people notice when they visit your profile. It’s not just a picture; it’s a visual representation of your professional identity. A good profile picture builds credibility, shows professionalism and makes it easier for potential clients, partners or employers to remember you.
2 seconds
It takes people 2 seconds to form a first impression before they move on to look at your career, work history and experience.
1. Make a good first impression
On LinkedIn, there is a lot of competition for attention. A professional and inviting profile picture can make the difference between being overlooked or remembered. If the quality of the image is poor or if you don’t have an image at all, it can easily signal a lack of seriousness or interest.
2. Go for a professional look
You don’t necessarily need to hire an expensive photographer, but the image should be clear and sharp. Make sure the background doesn’t steal focus from your face and that the lighting is right. Avoid cluttered, dark or distracting backgrounds.
- Clear background: A neutral or slightly blurred background works best.
- Good lighting: Natural light or well-balanced lamps prevent harsh shadows.
3. Choose the right attire
Even though LinkedIn is a professional network, you don’t necessarily need to show up in a suit or dress if it doesn’t reflect your industry. Think about what style you want to signal. If you work in a creative industry, a more casual but still well-chosen outfit can give the right impression. If you work in a conservative industry, a more formal look is often preferable.
4. Focus on the face – and keep eye contact
The purpose of a LinkedIn profile picture is to see who you are. Therefore, make sure your face takes up a large part of the image, preferably around 60-70%. This makes it easier for people to recognize you, both online and when you meet in person. Looking “into the camera” gives a sense of eye contact that builds trust and credibility.
5. Be welcoming – a smile works wonders
A genuine smile is a great icebreaker and can make you more approachable. For many people, forcing an exaggerated grin can seem artificial, so find an expression that feels natural. A small smile with eye contact signals friendliness and openness without being forced.
The small, delicate smile that works in a large image can make you look reserved or even sullen in small sizes. That’s why it’s important to view your image in several different sizes. Often we choose an image by seeing it in a large format, but in reality, images often appear in very small versions online – for example on LinkedIn’s mobile app.
So make sure your image gives the same positive impression whether it’s viewed in large or small format.
6. Avoid selfies and summer vacation photos
While a selfie may work on other social platforms, it sends a less professional message on LinkedIn – especially if you can see that it was taken in the mirror or with an outstretched arm. Privacy or vacation photos can also be nice on Facebook or Instagram, but on LinkedIn they can break with the professional message.
7. Keep your profile picture updated – even if you’ve changed
It’s important to keep your profile picture updated, even if you’ve aged or changed. Many people avoid updating their picture because they think they no longer look as good as they used to. But remember that LinkedIn is not a dating platform – it’s about maintaining your network, making new connections and showing your professional profile.
Of course, there are times when you don’t feel you look your best. But in many cases, age and experience is actually an advantage as it signals competence and credibility. Your profile picture should reflect who you are today so people can recognize you both online and offline.
8. Consider getting a professional headshot
If you want to give your profile an extra boost, consider hiring a photographer who has experience in portrait photography. They can help you get the right light, the right angle and the right expression. It’s an investment in your personal branding that can pay off in the long run – especially if you use the image in multiple contexts, such as on your company website or in press releases.
Are you looking for a professional LinkedIn photographer in Copenhagen?
As a specialized LinkedIn photographer, I can help you get the perfect headshot that creates credibility and professionalism. Visit weigang.dk/linkedin-photographer-kobenhavn to see examples of my work and book your photo session today.
Closing thoughts
A well-chosen LinkedIn profile picture is a small detail with a big impact. It’s all about creating a common thread between your personality, your expertise and the visual appearance you present. By choosing a professional and well-crafted image that matches your industry and personality, you are well on your way to making a strong impression on your network – both current and future connections.
Remember: A good profile picture isn’t about looking “perfect”, it’s about being credible, professional and the best version of yourself.